Ask an Expert

Bring your questions, plans and ideas along and talk with a range of specialists in the Ask an Expert area.

A booking system will operate with time-slots allocated on a first-come, first-served basis so head along to the booking desk in the Ask an Expert area as soon as you arrive at the Show to make your reservation.

See profiles of our Experts for 2022 below. All or our Experts will be presenting a Seminar on both days of the Show.

General self build

Ross Stokes from SelfBuild & Design MagazineRoss Stokes has been Editor of Self Build & Design magazine for over 20 years. He is familiar with the challenges associated with homebuilding and renovation, having undertaken several projects of his own including transforming a derelict mill house into his dream home in rural Shropshire. In his professional role, he has access to a wide range of expertise covering everything from plotfinding, planning and finance, through to design and procurement.

Design and construction/general self build

Gerald Cole Gerald Cole is a writer and freelance journalist specialising in self build, home design and construction. He was the launch editor of SelfBuild & Design magazine and is now consulting editor and writer of ToppingOUT. He is the author of Build Your Own Brick House. Gerald can advise on the various construction methods available to selfbuilders and the alternatives to traditional brick-and-block construction. He can advise on how to save time and costs, and the pros and cons of each.


Peter JohnsPeter Johns is the publisher of SelfBuild & Design magazine. He can look at your options for finding a plot of land or identify alternative building opportunities. He will also be presenting the Plotfinding seminar at the show.



John Sneddon BSc (Hons) MRTPI is the Managing Director of Tetlow King Planning. He been employed as a professional planner for over 30 years working in local government for 14 years and has been with Tetlow King for 17 years. He has worked on residential developments of all scales in submitting applications and appeals for clients. He has also promoted sites in local and neighbourhood plans. This residential work includes self-build projects – advising clients on Community Infrastructure issues, the principle of this type of development and submitting applications. John has excellent knowledge of submitting and negotiating on planning applications while also  assisting his team to make numerous planning applications for self-build projects. 


Tom McSherry of BuildStoreTom McSherry has worked in the financial services industry for 27 years - 14 of these specialising in self build mortgages and finance at BuildStore, providing expert advice to hundreds of customers embarking on major homebuilding projects whether to live in, let or sell.

Tom has completed two major homebuilding projects himself, and is widely regarded as a self build finance expert. He presents Finance Seminars at SelfBuild & Design Shows throughout the year, and provides one-to-one consultations on finance.


Kris Baxter, Studio 11Kris Baxter is a Chartered Architectural Technologist. He founded Studio 11 Architecture in 2008 where he is Creative Director. Studio 11 is a collective of creative designers producing distinctive, functional architecture.

Kris is passionate about delivering bespoke architecture with a high level of service. Whether your project is a renovation and reimagination of your current space, a new home or a site development, he is committed to ensuring your vision is at the very core of everything we do. Studio 11 take pride in ensuring they understand what makes your house a home by getting to know you and your aspirations.